The first website was launched Tim Berners Lee in 1991. Its been 27 years now. The journey of the purpose of the website has changed drastically. Today I want to discuss about that purpose of digital media and how its been consumed by today generation.
Provide Information:
In the beginning when individuals or organization wanted to put up the website, the soul reason was to have a portal that will be available 24/7 and to any location. If you have a computer with internet, then you can find us. That was the only objective.
Customer Engagement:
After few years when the competition increased, most of the organization found that the only way they can make profit is by keeping there customers coming back to view there contents online. Be it website, social media or email. And thus started a fray of services and solution to create campaigns that will touch new and existing customers at various touch points.
Immersive experience:
The digital journey is now going to another dimension which is called Immersive experience. You can find snapshot about this from this video. The new generation are going to live in the digital world were the gadgets will no longer be an ornament, but part of there daily life. Augmented reality and VR are going to change the way we are going to see the world in the future. Lets prepare ourselves for that.